Monday, September 15, 2008

Tomorrow Nøw: Quote

"This is truly the great breakthrough of e-commerce, the thing that has professional marketers really excited. It's the ultimate relationship move: a profoundly new ability to split entire nations into markets of single individuals. Handle this right, finesse the legal and privacy problems, and you can compile dossiers on customers that would have dazzled the gestapo."

Tomorrow Now, p. 240

More sophisticated information gathering leads to highly personalized marketing.